Blog

Rank trackers compared on what actually differs: update frequency, local and device granularity, AI Overview tracking, and cost per keyword. Including the free option most sites should start with.

The agency SEO stack by category: research, reporting, technical crawling, rank tracking and execution. What each layer is for, what it costs per client, and where agencies overbuy.

Domain Rating is Ahrefs' 0-100 score for the strength of a site's backlink profile. What it measures, why the scale is logarithmic, and why chasing the number is usually the wrong goal.

Keyword difficulty scores estimate how hard a term is to rank for, mostly from backlinks. What the number includes, what every tool leaves out, and how to judge a keyword properly.

What white-label SEO reporting actually means, what the tools cost, and the disclosure question most agencies get wrong. Including when branding a report is the wrong thing to spend on.

The WordPress robots.txt default, safe rules to add, how to edit it with Yoast, Rank Math or no plugin, and fixing 'blocked by robots.txt' in Search Console.

How rel=canonical actually resolves duplicate content, how to implement it correctly, and when to use a canonical tag instead of a redirect or noindex.

What the noindex tag and nofollow meta tag do, all four combinations, when to use each, how to set them in WordPress, and how to fix 'Excluded by noindex tag'.

Meta tag noindex stops a page from appearing in search results. Robots.txt disallow stops crawling. Here's why mixing them up gets pages stuck in Google's index.

A free, structured SEO technical audit checklist template you can copy and run today, with a scoring system and a step-by-step process for turning findings into fixes.